Privacy Policy

Effective Date: May 10, 2026

1. Introduction

Nalley's Automotive ("Nalley's," "we," "us," or "our") respects your privacy. This Privacy Policy describes how we collect, use, disclose, and protect information when you visit our website at nalleysauto.com (the "Site"), contact us, schedule service, or bring your vehicle to our facility at 3013 Whitehall Road, Anderson, South Carolina 29626.

By using the Site or our services, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use the Site or provide us with personal information.

2. Information We Collect

We collect information in the following categories:

Information You Provide Directly

• Contact information such as your name, address, telephone number, and email address.
• Vehicle information such as year, make, model, VIN, mileage, and service history.
• Service request details, including the nature of the repair or maintenance you are requesting.
• Communications with us, including phone calls, voicemail, text messages, and email correspondence.
• Payment information when you pay for services. Card payments are processed by our third-party payment processor; we do not store full credit card numbers on our systems.

Information Collected Automatically

• Standard web log information such as IP address, browser type, device type, operating system, referring URL, pages visited, and date and time of access.
• Cookies and similar technologies used to operate the Site, remember preferences, and analyze traffic. You can control cookies through your browser settings; disabling cookies may affect Site functionality.

Information from Third Parties

• Vehicle history information from services such as Carfax when relevant to providing service.
• Information from review platforms (such as Google or Facebook) when you leave a public review.

3. How We Use Your Information

We use the information we collect to:

• Schedule, perform, and document automotive service and repairs.
• Communicate with you about appointments, repair status, estimates, and completed work.
• Process payments and maintain business records as required by law.
• Respond to inquiries, questions, complaints, and customer service requests.
• Send service reminders, follow-up communications, and (where you have opted in) marketing communications.
• Maintain the security of our Site and prevent fraud.
• Improve our services, our Site, and the customer experience.
• Comply with legal obligations, including tax, warranty, and recordkeeping requirements.

4. How We Share Your Information

We do not sell your personal information. We share information only as described below:

• Service providers who support our business, such as payment processors, parts suppliers, towing partners, software providers, hosting providers, and email or text messaging platforms, only as necessary to perform services for us.
• Carfax or similar vehicle history services when reporting completed service to support the value of your vehicle.
• Manufacturers or insurers when necessary to fulfill warranty claims, recall service, or insurance-related repairs.
• Legal authorities when required by law, subpoena, court order, or to protect our legal rights, property, or safety, or that of others.
• Successors in the event of a sale, merger, or transfer of all or part of our business, with appropriate notice to you where required by law.

5. Text Messages and Marketing Communications

If you provide your phone number, we may send you text messages related to your service appointments, estimates, vehicle status, and pickup notifications. Standard message and data rates may apply.

If you opt in to marketing communications, you may receive periodic emails or texts about specials, seasonal reminders, or shop news. You can opt out at any time by replying STOP to a text message, clicking unsubscribe in an email, or contacting us directly. Opting out of marketing will not affect transactional messages related to your service.

6. Cookies and Analytics

Our Site may use cookies, pixels, and similar technologies to operate the Site, remember your preferences, and understand how visitors use the Site. We may use third-party analytics services such as Google Analytics, which collect and process information according to their own privacy policies.

You can control cookies through your browser settings. Most browsers allow you to refuse cookies, delete cookies, or be alerted when a cookie is being set. If you disable cookies, some parts of the Site may not function properly.

7. Data Retention

We retain your personal information for as long as necessary to provide services, maintain accurate service records (which is generally beneficial for warranty, vehicle resale, and recall purposes), comply with our legal obligations, resolve disputes, and enforce our agreements. Service records are typically retained for a minimum of seven years.

8. Data Security

We use reasonable administrative, technical, and physical safeguards to protect your information. However, no method of transmission over the Internet or method of electronic storage is fully secure. We cannot guarantee absolute security of any information you provide to us.

9. Children's Privacy

The Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will take appropriate steps to delete it.

10. Your Rights

Depending on your state of residence, you may have certain rights regarding your personal information, which may include:

• The right to know what personal information we collect about you.
• The right to request access to or a copy of your personal information.
• The right to request correction of inaccurate personal information.
• The right to request deletion of your personal information, subject to legal exceptions (for example, we may need to retain service records for warranty or legal purposes).
• The right to opt out of marketing communications.

To exercise any of these rights, please contact us using the information in Section 13. We may need to verify your identity before processing your request.

11. Third-Party Links

Our Site may contain links to third-party websites, such as parts manufacturers, review sites, or social media. We are not responsible for the privacy practices or content of those websites. We encourage you to read their privacy policies before providing any personal information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the Effective Date at the top of this policy and post the revised version on the Site. Your continued use of the Site after changes are posted constitutes your acceptance of the updated Privacy Policy.

13. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, or if you would like to exercise any of your rights, please contact us: